Amazon.com, Inc. AMZN

Name: AMZN Crucible Score
Creator: Kaladin Capital Intelligence

Consumer CyclicalSpecialty RetailNASDAQ📅 Scored March 14, 2026

Price at analysis: $211.71

Crucible Score

65.4

B-

Quality × Value Composite

KQI — Quality

80.4

A-

Fundamental Quality Index

KVI — Value

50.4

C-

Valuation Attractiveness Index

Crucible Verdict — AMZN

Amazon.com shows exceptional business quality with standout diversification and growth metrics, but trades at a modest discount to fair value that fails to excite given the premium multiple history. AMZN's 99-rated resilience and 84 growth profile demonstrate the platform's defensive moat, though insider selling raises questions about management's conviction at current levels.

— Kal, Kaladin Capital Intelligence

◆ KQI Quality Dimensions

Financial Quality

66.0

Growth Profile

84.1

Moat Durability⚠

83.7

Management Effectiveness

77.2

Diversification & Resilience

99.2

Market Position

78.0

Weakest dimension: Financial Quality (66.0)

◆ KVI Value Dimensions

DCF Margin of Safety

59.0

FCF Yield & Cash Returns

18.8

Relative Valuation

49.5

Growth-Adjusted Value

52.5

Historical Valuation

94.5

Macro Context

39.0

◆ DCF Valuation Scenarios

Bear Case

$152.38

Base Case

$233.56

Bull Case

$348.72

Price at Analysis

$211.71

Scenario	Fair Value	Rev CAGR (5yr)	Terminal Margin	WACC
🔴 Bear	$152.38	8.0%	12.0%	12.2%
🟢 Base	$233.56	11.0%	15.0%	11.7%
🟢 Bull	$348.72	14.0%	18.0%	11.2%

Key Assumptions: WACC derived using CAPM with 4.39% risk-free rate, 1.42 beta, and 5.5% ERP yielding ~11.7% base WACC, with bear/bull adjusted +/-50bps. Revenue growth anchored to trailing 5-year CAGR of ~11% with operating margins expanding from current ~11% toward 12-18% terminal range reflecting AWS mix shift and operating leverage. Capex intensity assumed at ~16% of revenue, moderating from the recent 18% peak as heavy infrastructure investment cycles normalize.

◆ Financial Snapshot

Profitability

Gross Margin50.3%

Operating Margin11.2%

Net Margin10.8%

ROIC11.2%

ROE16.5%

Balance Sheet

Balance SheetCR: 1.05

Cash ConversionFCF/EPS: 0.10x

Capital IntensityCapex/Rev: 18.4%

Altman Z-Score5.01 (Safe)

Piotroski F-Score5/9 (Mixed)

Growth

Revenue CAGR11.1% CAGR

Earnings CAGR38.1% CAGR

Growth ConsistencyCV: 0.47

Segment Breadth7/7 growing (100%)

Quarterly TrendRev↑, Margin↑, WC↓, Exp↓

Earnings CredibilityConsistent Beater

◆ Revenue Breakdown — FY2025

By Segment

Online Stores37.6%

Third-Party Seller Services24.0%

Amazon Web Services18.0%

Advertising Services9.6%

Subscription Services6.9%

Physical Stores3.1%

Other Services0.8%

By Geography

North America Segment59.5%

International Segment22.6%

Amazon Web Services Segment18.0%

Total Revenue

$716.9B

Fiscal Year 2025

◆ Analyst Consensus & Leadership

Analyst Price Targets

Avg Target (Last Quarter)$283.26

Analysts Covering (Quarter)27

Avg Target (Last Year)$286.67

Analysts (Year)66

Leadership & Governance

CEOAndy Jassy(Founder) · 5 years

CEO Ownership9.7%

Insider ActivitySelling

Capital AllocationROIC 11.2% vs WACC 1.2%

Earnings Beat Rate91% (20/22)

◆ Company Profile

Amazon. com, Inc.

CEO

Andrew R. Jassy

Employees

1560000

Headquarters

Seattle, WA, US

IPO Date

May 15, 1997

Exchange

NASDAQ

Website

amazon.com

◆ Related Companies in Our Universe

Other Consumer Cyclical companies scored by the Crucible:

ADBE81.8A-NICE80.7A-DECK79.9A-INTU79.9A-EXEL78.3A-MTCH78.2A-TTD78.0B+

Methodology All Scores Crucible Briefs Performance @KaladinCI

Analysis conducted March 14, 2026 based on most recent SEC filings. Updated quarterly, after new SEC filings.

Point-in-time fundamental analysis. Not investment advice. Scores reflect company quality and valuation at time of analysis and may not reflect current market conditions.