
Booking Holdings Inc. BKNG
Booking Holdings Inc. earns a solid B+ rating driven by exceptional moat durability (86) and financial quality (83), though BKNG trades at a 13% discount to fair value despite CEO Glenn Fogel's perfect 22-quarter earnings beat streak. The company's weak diversification score (48) represents its primary vulnerability in an increasingly competitive travel landscape. This quality-at-a-discount setup rewards patient investors willing to ride travel cycle volatility.
β KQI Quality Dimensions
β KVI Value Dimensions
β DCF Valuation Scenarios
| Scenario | Fair Value | Rev CAGR (5yr) | Terminal Margin | WACC |
|---|---|---|---|---|
| π΄ Bear | $3412.00 | 6.0% | 32.0% | 11.2% |
| π’ Base | $4785.00 | 9.0% | 35.0% | 10.6% |
| π’ Bull | $6520.00 | 12.0% | 38.0% | 10.0% |
β Financial Snapshot
Profitability
Balance Sheet
Growth
β Analyst Consensus & Leadership
Leadership & Governance
β Related Companies in Our Universe
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Analysis conducted March 14, 2026 based on most recent SEC filings. Updated quarterly, after new SEC filings.
Point-in-time fundamental analysis. Not investment advice. Scores reflect company quality and valuation at time of analysis and may not reflect current market conditions.
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